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Alternative to Loopnet
LoopNet (NASDAQ: LOOP) is a large, publicly traded commercial real estate listing company. LoopNet is currently the most trafficked online commercial real estate site out the there right now.
So the question is: Why should owners, brokers and investors switch from LoopNet for their commercial real estate listing needs?
As a big business, LoopNet is less flexible and may be susceptible to changes in the stock market. As a small company, RealUp can better respond to customer requests and changes in the commercial real estate market.
The LoopNet subscription model is too expensive and too rigid to adapt to a financial crisis. In fact, LoopNet has increased its prices since the real estate market has taken a hit. We here at RealUp know we can do it better.
As it stands, LoopNet has a very limited free search. Searchers who do not have a paid subscription can only view listings that have paid for "premium placement." To see listings that have not paid this $55-$70 monthly fee ($659.40-$839.52 for the year), a searcher must buy an expensive subscription or pay $30 for only 1 day (24 hours) of searching. Because of this, a buyer who doesn’t want to pay for a subscription cannot see listings from a seller who doesn’t want to pay for a subscription. This seems unfortunate, since they already have so much in common.
With LoopNet, a user pays for a monthly subscription with no guarantee that anyone will even look at the property. RealUp is based on the pay-per-results model similar to online advertising giant, Google AdWords. In the RealUp model, members only pay when someone clicks on their listing. This also gives members absolute control over their budget. There is no minimum spending requirement. Members can set their budgets as low as they like, or make their listing inactive at any time if they so choose. Plus, we do NOT charge for searching.
In addition to our innovative pricing structure and free searching, we also offer free comparables data. LoopNet also offers a recent sales subscription with an "introductory" price of $29.95 a month or $1.95-$3.95 each for recent sales data. RealUp.com will offer unlimited recent sales data for free. There will be no membership required - anyone can come in at any time to search comparables gratis.
So why make the switch to RealUp? Better pricing, more features, guaranteed results.
What would you like to see in your ideal CRE listings site?
So the question is: Why should owners, brokers and investors switch from LoopNet for their commercial real estate listing needs?
As a big business, LoopNet is less flexible and may be susceptible to changes in the stock market. As a small company, RealUp can better respond to customer requests and changes in the commercial real estate market.
The LoopNet subscription model is too expensive and too rigid to adapt to a financial crisis. In fact, LoopNet has increased its prices since the real estate market has taken a hit. We here at RealUp know we can do it better.
As it stands, LoopNet has a very limited free search. Searchers who do not have a paid subscription can only view listings that have paid for "premium placement." To see listings that have not paid this $55-$70 monthly fee ($659.40-$839.52 for the year), a searcher must buy an expensive subscription or pay $30 for only 1 day (24 hours) of searching. Because of this, a buyer who doesn’t want to pay for a subscription cannot see listings from a seller who doesn’t want to pay for a subscription. This seems unfortunate, since they already have so much in common.
With LoopNet, a user pays for a monthly subscription with no guarantee that anyone will even look at the property. RealUp is based on the pay-per-results model similar to online advertising giant, Google AdWords. In the RealUp model, members only pay when someone clicks on their listing. This also gives members absolute control over their budget. There is no minimum spending requirement. Members can set their budgets as low as they like, or make their listing inactive at any time if they so choose. Plus, we do NOT charge for searching.
In addition to our innovative pricing structure and free searching, we also offer free comparables data. LoopNet also offers a recent sales subscription with an "introductory" price of $29.95 a month or $1.95-$3.95 each for recent sales data. RealUp.com will offer unlimited recent sales data for free. There will be no membership required - anyone can come in at any time to search comparables gratis.
So why make the switch to RealUp? Better pricing, more features, guaranteed results.
What would you like to see in your ideal CRE listings site?
Tags: competition, listings, loopnet
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