Brand Monitor

Reputation management: Who is talking about us, and what are they saying where we are not listening?

You could find out what's being said about you where you are not looking. With or without you, prospects, cynical customers, disgruntled or current employees, competitors and world at large freely share their thoughts about you, and without much accountability. The foundation of all great marketing—online or offline—is trust but, thanks to problems with Goldman Sachs, AIG and Countrywide for example, Financial Services and Real Estate are the least trusted sectors after Government. 

You have been taken out of the driver’s seat regarding your good name and are no longer in control of your message. WikiLeaks and a new generation of secret-spilling copycats have brought about an era of involuntary corporate transparency.  We operate in a new world of virtual communications, where hackers and the untrustworthy have the edge and can instantly destroy reputations and careers.

Do you sometimes worry about "headline risk”? Even if none of us has dirty secrets, our industry culture believes that information is power. Commercial real estate organizations therefore work hard to keep most of their data opaque or confidential. But are you certain that your communications can’t be picked up? The U.S government also thought its IT system was secure..

7 out of 10 global executives fear for their online reputation as online risks grow (Weber Shandwick). You can mitigate these risks. The first step is to comprehensively assess the situation thanks to our BrandMonitor report. It leverages CREObuzz, our proprietary capability to access and then focus on key non classified publicly available sources to find out what is being said about you in press feeds, websites, blogs, Twitter, Google Buzz, Yahoo forums, LinkedIn answers and network updates, FaceBook Fan Pages and group walls, YouTube, Digg and CREOpoint.

A brand is the sum of all conversations. About two weeks after your online order, our initial BrandMonitor Report will provide you with up to 1,000 searchable online mentions (300+ pages) of your organization in the last 6 months in 10,000 CRE-relevant sources.  How else would you mine over 30,000 daily online conversations that can’t even all be found with Google alerts?

Our Executive Summary includes the percentage of the total number of posts over time (per week and per day), most positive posts, negative posts you may want to act on, and identifies influencers who matter. You can then focus on engaging with relevant people, communities and conversations.

At $3,750 per BrandMonitor report, you will also receive a 30 minute-call or meeting to discuss the report at your convenience in the week following receipt. Don’t leave your reputation up to the roll of a dice!

 % total of posts mentioning the brand

We could also show you what people talk about in the context of your brand or a topic:

Benefits:

 1. Never miss a mention, we monitor thousands of sources while you focus on what you do best

2. Protect your brand from attack

3. Protect your investment in marketing and public relations

 4. Get actionable insights to improve your messages

 5. Track your marketing campaigns' effectiveness

 6. Improve word of mouth and trust

 
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Enter your brand name: Customers who bought this item also bought the following reports: -Competitive Intelligence: What can we learn about our competitors’ social media initiatives and relative weaknesses that will help us differentiate and take market share from them? - Marketing Communications Planning: How do we find the true influencers by topic and focus/manage our outreach efforts? CREObuzz™ is the ultimate social media solution for CRE organizations. We're here to partner with you and provide leading best practices and world-class consulting and support. We look forward to hearing from you and to working with you soon.          Contact us now for a free demo