Create buzz and develop your relationships
Priority Influencers
Marketing Communications Planning: How do we find the true influencers by topic and focus/manage our outreach efforts?
Tired of wasting your time? Tell your story to key influencers after you know what matters to them.
You know the importance of influencers and their weight in building trust or authority among a group. An influencer’s audience helps spread opinions on a brand faster, and those opinions can have greater impact. Often an influencer’s post appears prominently in a topic’s Google search results where even more potential customers will see it.
Influencers will vary for each and every company and topic, so it’s important to get a snapshot of the sources that carry the most influence for your organization and your community.
CREOpoint proprietary influence algorithm is link based. It takes into account the blog rolls and direct links within the comprehensive and relevant CRE sources that CREOpoint took months to identify. For example influencers gain their power from how frequently they post on a topic, the number of people who link to their posts, the number of people gathering to comment and how engaged visitors to their posts become.
If you are interested, you could now leverage our proprietary capability to uniquely access and rank over 10,000 CRE-relevant sources such as press feeds, websites, blogs, Twitter, Google Buzz, Yahoo forums, LinkedIn answers and network updates, FaceBook Fan Pages and group walls, YouTube, Digg and CREOpoint.
Depending on up to three topics of interest to you (e.g, your brand, service line, product type, market, target etc., for $3,750 we will deliver our Influencer Monitor Report, which will include a list of specific influencers ranked by level of influence. For example for the expression « commercial real estate », in your Influence Monitor Report you would get a prioritized list ranked by level of influence such as:
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www.reuters.com (one of the most influential sources for the topic CRE)
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http://thegroundfloor.typepad.com (ULI blog)
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LinkedIn Answers: Commercial Real Estate
Twitter.com/CREOpoint
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www.globest.com/news/topics/newyork
www.huffingtonpost.com/jonathan-a-schein
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www.estatesgazette.com/blogs/peter-bill
For example we can prioritize influencers for up to three topics like JLL, property management and green. You can then save time by focusing on the real online movers and shakers.
Order your Influencer Monitor
CREObuzz™ is the ultimate social media solution for CRE organizations. We're here to partner with you and provide leading best practices and world-class consulting and support. We look forward to hearing from you and to working with you soon.
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