Retargeting, in simple terms, means capitalizing on the relationship you have with people who have already visited your website. As Arjun Dev Arora explains, it’s a way to find your users again after they leave your site.
It’s a way to increase visibility, build customer relationships and increase the likelihood of completing a lead or deal. And for Arora, it’s a marketing technique with significant potential for just about anyone--including commercial real estate developers, multi-family operat…
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Posted on July 3, 2009 at 12:08pm — Comments