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- Armonk, NY
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- www.createcr.com
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A modern creative director who excels at identity building, marketing and branding. A conceptual thinker who can oversee a vision from concept to execution. Designs and executes strategies with an impeccable sense of typography and graphic design. Cultivates and manages client relationship across multiple brands. Brings an impeccable design sense to today's emerging technologies marketing platforms.
President and Creative Director,
Create & Associates, Inc., Armonk,NY
Led and managed successful creative team for over 15 years. Cultivated and managed close partnerships with Fortune 500 brands and international companies. Successfully transitioned the firm’s capabilities from print to web, offering client leading edge solutions, while maintaining the highest standards of design usability.
Partial Client list includes: Canon USA, Pitney Bowes, Martha Stewart Living, Tissot Watches, CREOpoint, Renaissance Hotel, Skanska USA, St. Luke’s School
Highlights
Breakthrough results
Launched 30 new products for Canon USA digital scanner and printer groups across multiple media platforms
Designed capital campaign for the Stanwich Church of Greenwich, generating 15 million dollars in one event and becoming a national case study.
Brand transformation
Created brand identity and promotional campaign for Renaissance Hotel 80West restaurant, Leading to 200% increase in traffic.
Redesigned and launched brand identity for 20 Skanska US based companies, instrumental in building international and US recognition.
New media
Devesigned the first successful Web 2.0 platform in Commercial Real Estate for CREOpoint.
Built the first online interactive media kit for Reader’s Digest Weekly Reader brand.
Business development and client service
Founded and grew Create & Associates, Inc. into a marketing and branding agency serving Fortune 500 and International client base.
Creative Director, Newsweek, NY, NY
1990-1994
Led and managed the business’ marketing and promotional creative team of 15 designers. Supported the public relations, sales, marketing and circulation departments. Designed and Produced the acclaimed Disney 20th Anniversary Special magazine edition for Newsweek with a print run of five million.
Art Director, U.S.News & World Report, NY, NY
1987-1990
Ran the art department team of 5 designers. Supported the public relations, sales, marketing and circulation departments of U.S.News and World Report and The Atlantic Monthly.
Successfully transitioned the departments capabilities to digital media.
Awards -
Winner of over 20 Big W Westchester Advertising Club Annual Awards
Education: Ecole Superieure D’Arts Graphique, Paris, France
4 Leatherman Court Armonk, NY 10504
914.273.2949
914.273.2949
createcr@gmail.com
portfolio: createcr.com
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- 914 273 2949
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