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Gunnar Branson
  • Chicago, IL
  • United States
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Latest Activity

February 9
A blog post by Gunnar Branson was featured
Once a solution to a problem has been found, the biggest challenge is to get others to accept it. Often there’s quite a bit of selling and convincing that has to be done, but why force it? Is it possible to innovate without selling change? Consider…
February 4
Gunnar Branson added a blog post
Once a solution to a problem has been found, the biggest challenge is to get others to accept it. Often there’s quite a bit of selling and convincing that has to be done, but why force it? Is it possible to innovate without selling change? Consider…
February 2
Gunnar Branson added a blog post
Innovation doesn’t come for nothing. Innovation requires that something is given up in return. There’s always some kind of trade-off; resources, a process, a job, a machine or even an identity has to be abandoned in order to make room for innovatio…
January 20
A blog post by Gunnar Branson was featured
Innovation often happens in companies despite their best efforts, not because of it. The inherent problem of innovation is that it requires a low level of respect for orthodoxy, institutions, organizations and customs. In order to imagine, develop…
October 7, 2009
Gunnar Branson added a blog post
Innovation often happens in companies despite their best efforts, not because of it. The inherent problem of innovation is that it requires a low level of respect for orthodoxy, institutions, organizations and customs. In order to imagine, develop…
October 6, 2009
A blog post by Gunnar Branson was featured
Here we are again - another recession, another restructuring of the commercial real estate industry - another time when all of us have to get creative, have to change our business models, have to find another way to make money. So how do we do it?…
September 23, 2009
Gunnar Branson added a blog post
Here we are again - another recession, another restructuring of the commercial real estate industry - another time when all of us have to get creative, have to change our business models, have to find another way to make money. So how do we do it?…
September 23, 2009
Gunnar Branson is now a member of CREOpoint
September 23, 2009

Profile Information

City, Country (e.g., Tokyo, Japan)
Chicago, US
Website of The Organization You Work for (e.g., www.JonesLangLasalle.com - Add Twitter Account if Available)
Branson Powers Inc, www.bransonpowers.com
Wants - What Would You Like from Fellow CREOPoint Members
Networking, Ideas
Haves - What You Could Offer the Community
Best Practices, Ideas, Contacts
Profession (or Area of Study)
Marketing
Best Phone Number Including Country Code (if You Wish to Be Contacted by Other Members) and Twitter Account if Any?
312-361-5551
Please Insert Your Resume/Credentials/Projects as You See Fit. Also add University and Associations If You'd Like to Reconnect with Friends
A Chief Marketing Officer with a focus on commercializing innovation, Mr. Branson has over 20 years experience in professional services sales, product innovation and marketing. He has transformed businesses and accelerated growth as a leader, strategist, business developer and innovator.

Gunnar believes that innovation isn't something you do at an off-site - rather it's a daily survival strategy for every employee in a company. He conducts round tables, presentations and blogs on the subject and is developing a book with the working title, "Jump the Groove; a hacker's guide to innovation".

To subscribe to his innovation blog - go to http://www.bransonpowers.com

To contact Gunnar directly, call 312.261.5551.

Specialties:
Professional services innovation, new product development, Strategic Planning, Branding, Change Management, Marketing Strategy, Sales Training, Qualitative Research, Prototype development, testing and implementation.

Gunnar Branson's Blog

Gunnar Branson

Follow Innovation Desire Lines

Once a solution to a problem has been found, the biggest challenge is to get others to accept it. Often there’s quite a bit of selling and convincing that has to be done, but why force it? Is it possible to innovate without selling change?


Consider the notion of “Desire Lines”. Originally described by Gaston Bachelard in his 1958 book, The Poetics of Space, a desire line is… Continue

Posted on February 2, 2010 at 11:49am — 2 Comments

Gunnar Branson

The Innovation Trade-Off


Innovation doesn’t come for nothing.
Innovation requires that something is given up in return. There’s always some kind of trade-off; resources, a process, a job, a machine or even an identity has to be abandoned in order to make room for innovation. The old way of doing things has to be left behind, or at the very least, re-contextualized.

If someone were to innovate the English language too much… Continue

Posted on January 20, 2010 at 5:29pm —

Gunnar Branson

The Subversion of Innovation


Innovation often happens in companies despite their best efforts, not because of it.

The inherent problem of innovation is that it requires a low level of respect for orthodoxy, institutions, organizations and customs. In order to imagine, develop and sell something new, one has to assume that the old way is not necessarily the only or best way to do something. The threat innovation presents to the ex… Continue

Posted on October 6, 2009 at 10:36pm —

Gunnar Branson

Innovation - is it better or worse if you are experienced?


Here we are again - another recession, another restructuring of the commercial real estate industry - another time when all of us have to get creative, have to change our business models, have to find another way to make money.

So how do we do it? And is past experience with the RTC days of the nineties a good thing as we look at the problems of today, or does it get in the way? At… Continue

Posted on September 23, 2009 at 6:03pm —

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At 4:21pm on September 23, 2009, Jean-Claude Goldenstein said…
Welcome to CREOpoint Gunnar. I co-founded CREOpoint last year with a few friends from Ernst & Young, Citibank, WPP, Newsweek etc. Noted our joint friendship of Steve Felix and interest in innovation. Would love to get your feedback. Best, JC
 
 

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