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Gunnar Branson
- Chicago, IL
- United States
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- Chicago, US
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- Branson Powers Inc, www.bransonpowers.com
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- 312-361-5551
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- A Chief Marketing Officer with a focus on commercializing innovation, Mr. Branson has over 20 years experience in professional services sales, product innovation and marketing. He has transformed businesses and accelerated growth as a leader, strategist, business developer and innovator.
Gunnar believes that innovation isn't something you do at an off-site - rather it's a daily survival strategy for every employee in a company. He conducts round tables, presentations and blogs on the subject and is developing a book with the working title, "Jump the Groove; a hacker's guide to innovation".
To subscribe to his innovation blog - go to http://www.bransonpowers.com
To contact Gunnar directly, call 312.261.5551.
Specialties:
Professional services innovation, new product development, Strategic Planning, Branding, Change Management, Marketing Strategy, Sales Training, Qualitative Research, Prototype development, testing and implementation.
Gunnar Branson's Blog
Does Extend Mean Pretend? Six Challenges to Conventional Wisdom.
In recent conversations with Bruce Cohen, CEO of
… ContinuePosted on August 20, 2010 at 11:54am — 1 Comment
debt for growth: "no surge, but you can eat again"
Right now, conventional wisdom declares that debt can only be found from insurance companies and some banks in a tight range of 50% to 65% loan-to-value (“LTV”), and can only be had for the most “perfect” assets. CMBS is just starting to happen, but forget about value-add, or distressed asset acquisitions - the only action right now is in stabilized institutional quality properties. As such, there is fierce competition and fast sinking cap rates for those few deals. Everywhere else, the marke
… ContinuePosted on August 3, 2010 at 10:57am —
Follow Innovation Desire Lines
Consider the notion of “Desire Lines”. Originally described by Gaston Bachelard in his 1958 book, The Poetics of Space, a desire line is… Continue
Posted on February 2, 2010 at 11:49am — 3 Comments
The Innovation Trade-Off
Innovation doesn’t come for nothing.
Innovation requires that something is given up in return. There’s always some kind of trade-off; resources, a process, a job, a machine or even an identity has to be abandoned in order to make room for innovation. The old way of doing things has to be left behind, or at the very least, re-contextualized.
If someone were to innovate the English language too much… Continue
Posted on January 20, 2010 at 5:29pm —
Comment Wall (1 comment)
- At 4:21pm on September 23, 2009,
Jean-Claude Goldenstein said… - Welcome to CREOpoint Gunnar. I co-founded CREOpoint last year with a few friends from Ernst & Young, Citibank, WPP, Newsweek etc. Noted our joint friendship of Steve Felix and interest in innovation. Would love to get your feedback. Best, JC
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