Industry Intelligence
Case:
A leading European service provider for industrial processes asked us to scan the market - one that is still quite nice in China - for potential customers and to set up meetings with them.
Approach:
There were several key challenges that our team faced during the project. Firstly, the services provided by our client are very technical and the market is still quite niche in China and as a result, we had to make sure we were able to do "technical sales calls". Additionally, setting up meetings with potential customers is generally much more challenging than with potential suppliers, especially since the target customers were multinational companies with multiple manufacturing locations in China, which is a difficult sector to break into. Despite the objective challenges of the project, our team was able to set up more than 10 high-quality meetings with potential customers, with about 75% ending up in follow-up discussions. The success of this project was based on a combination of "doing the right things" and "doing things right". The JLJ team asked the right questions, well understood client's expectations and desired target from the very beginning, fully leveraged our JLJ-business network to reach key decision makers, and ...worked very hard to achieve project objectives.
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