Create buzz and develop your relationships
TMI?
We've grown accustomed to having our news by the instant. (GlobeSt.com's success is based largely on that premise.) You can Google a topic and get thousands of different takes on it--valid and not. Choose your sources wisely and you're surfing the web like a pro, living the dream of the information age; unwisely, and you'll be led down a path of inaccuracy or bias parading as responsible commentary—the evils of citizen journalism.
Every blip in the economic condition--whether it’s a miniscule uptick or slip in employment or the Dow--sends a message to an audience hungry for signs of recovery. Right, wrong or indifferent, you can track the trajectory of this recession on a nearly minute-by-minute basis. Truth is, not every uptick or slip is indicative of a trend, and the turnaround is going to take its sweet time coming around.
We’ve seen it over the course of four downturns/recessions/slumps. We hit bottom and we bounce along for a while, with measures trending up and down in little, meaningless spurts. But with downturns/recessions/slumps, it's a matter of macro-trends, not blips. Continue to surf the web for those nuggets, but do so with a grain of salt.
The blips are telling us the economy is improving. But what does that mean to us in the real estate industry who can't get financing for the massive wave of loan maturities currently arcing over our heads?
What say you?
Every blip in the economic condition--whether it’s a miniscule uptick or slip in employment or the Dow--sends a message to an audience hungry for signs of recovery. Right, wrong or indifferent, you can track the trajectory of this recession on a nearly minute-by-minute basis. Truth is, not every uptick or slip is indicative of a trend, and the turnaround is going to take its sweet time coming around.
We’ve seen it over the course of four downturns/recessions/slumps. We hit bottom and we bounce along for a while, with measures trending up and down in little, meaningless spurts. But with downturns/recessions/slumps, it's a matter of macro-trends, not blips. Continue to surf the web for those nuggets, but do so with a grain of salt.
The blips are telling us the economy is improving. But what does that mean to us in the real estate industry who can't get financing for the massive wave of loan maturities currently arcing over our heads?
What say you?
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Comment by Dave Lewand | @davelewand on October 13, 2009 at 9:38am -
That's interesting, John. I would add that, as social media increases in popularity, it carries with it the potential danger of too many amateur news aggregators collecting bits and pieces with a conscious or subconscious forethought of eventual transfer within a social network. Who wants to be the bearer of bad news among your peers? Social media wears rose-colored glasses!
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