CREOpoint Member Breakfast London Jan 2010

Comment

Comment by Jean-Claude Goldenstein on January 18, 2010 at 10:19am

Almost every event organizer in commercial property talks about creating an engaged and involved audience. Sadly it rarely happens. Not this time, there was a lively atmosphere and lots of energetic interaction. I am still trying to work out exactly what the magic formula was. Perhaps because only a hardcore bunch made it through the snow and travel complications; so they were determined to speak up. Perhaps because these 20 or so executives had already connected on CREOpoint. Perhaps because it was an informal open conversation about Social Media, in which they had expertise or questions. The style was non-lecturing, no one pretended to know all the answers and it was clear all wanted to be challenged and learn from the audience. Our key takeaways are summarized in the above video:

* Continue this conversation in dedicated CREOpoint forums and in person mid March at or after MIPIM

* Further engage to strengthen early mover advantage ("we should actively contribute to CREOpoint" Paul Danks - "Collaboration is the way forward and CREOpoint helps differentiate between professional and social tools" Stephen Spooner - "This is becoming my office" Bonnie Wong)

* Map out a clear strategy based on your audience, strengths and objectives

* Identify pitfalls and avoid mistakes (e.g., develop social media policy for your business)

* Better understanding of what makes customers and competitors tick thanks to new social media monitoring tools

* Arrange industry-specific training for leaders and staff

* Create accountability and authenticity

* Save time by focusing on the right social media tools (professional Vs social, restrictive invitation/high standard of members, not blocked by IT like increasingly FaceBook, LinkedIn and YouTube are) as well as true influencers by topic

* Share what works or not

* Anticipate less tactical, more strategic industry transformations

Let me know if you have any questions or comments or if you'd be interested in helping organize an event like that in your city. Best, JC